Xitus operates in a sphere that would not be termed as consumer driven and most of our work is largely ignored by the public at large. Nonetheless the partners have strong a commitment to ensure that the world we live in is left in better shape due to our existence.

We are sharply focused on the ocean and its fauna and flora, an area that is seldom seen, but which has been destroyed by overfishing, greed and ignorance. Despite the pledge of so many towards reducing global warming, and their strong views posted on social media, very few will cut back on their own luxuries and  P.J. O’Rourke’s quote —

‘Everybody wants to save the Earth; nobody wants to help Mom do the dishes.’

Carries more weight than ever…